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what is Coolfire?
We are video production specialists.
For over 20 years we have been creating high quality videos for marketing, sales, branding, education and training.
From the first tickle of an idea to a fully produced vision, we have the skills and passion to help you tell your story.
Have a story you want to tell?
Click here. We’ll get some ideas started. No charge.
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our story
We didn’t become experts in video production overnight. It’s taken the experience of hundreds of projects in a wide range of industries.
We know video’s power as an immediate high-impact medium.
Creating effective videos is an art and a science, and as the technology continually advances, the techniques we use evolve and improve.
And that keeps it fresh. We thrive on constantly learning and applying that expanding knowledge to our clients’ projects.
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things we’ve done
Most recently we’ve produced for:
- - College of Physicians & Surgeons
- - Enbridge Gas
- - Fairmont Hotels & Resorts
- - Mazda Canada
- - Ontario Power Generation
- - Prostate Cancer Canada
- - RSA Group Insurance
- - Teva Pharmaceuticals
- - TransCanada Energy
From NASA to nuclear energy – the music biz to new cars – we’ve experienced our share of interesting, challenging and fun projects:
- - product launches
- - company profiles
- - corporate branding
- - employee training
- - education
- - public service announcements
- - commercials
- - video new releases
- - trade show videos
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how we work
It begins with an idea, followed by a simple process.
You talk – we listen. We present creative ideas, some options, a plan, a proposal and a detailed budget.
You sign on, and we assemble a team from our large inventory of talented professional suppliers, artists, production crew and performing talent. We steer the creative concept through script development, design, pre-production, shooting and editing.
You’re always in the loop – informed from our proven system of schedules, call sheets, meetings and correspondence. We will guide you through a clear, workable approval process that will invite your input on work-in-progress.
We deliver – on time, on budget and on target.
You collect accolades. We blush appropriately and invoice.
The entire process is collaborative, flexible and fun.
- who we are
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what’s new
Turning a Page
March 2013 - Coolfire has experienced its share of changes over years. For the past several months I’ve been preparing for a big one.
read more…
Mazda6 Sneak Peek
January 2013 - Now in post-production at Coolfire, a series of product knowledge videos for the all-new Mazda6, launching soon in Canada.read more…
We’ve Moved
January 2013 - We’re fond of the neighbourhood, so we moved right across the road from our old office. Our new address is 533 Queen Street East, Toronto M5A 1V1.
Unforgettable Moments
October 2012 - We’ve been living in the moment for months now. Just completed are three videos in the Moments at Fairmont series we’re producing and directing for Fairmont Hotels & Resorts, and their branding agency, Up Inc.
read more…
Something Borrowed
Fairmont Hotels & Resorts
Here’s the first in a series of short brand videos that Coolfire is directing and producing for Fairmont Hotels & Resorts and their branding agency, Up Inc. The vignettes will be shown on hotel room televisions and online.
CX-5 Launch
Mazda Canada
Coolfire wrote, produced and directed a series of videos profiling Mazda’s new CX-5 crossover. Coolfire employed leading edge video technology to capture stunning studio footage of the vehicle.
An Unforgettable Moment
Fairmont Hotels & Resorts
A banner day on the links is featured in this third brand video installment, produced and directed by Coolfire for Fairmont Hotels & Resorts and their branding agency, Up Inc.
Exercise Your Privileges
Fairmont Hotels & Resorts
The benefits of Fairmont Hotels & Resorts’ President’s Club are featured in this second in a series of brand videos. Produced and directed by Coolfire for Fairmont and their branding agency, Up Inc.
Your Natural Gas Bill
Enbridge Gas
Coolfire used a fun, illustrated approach to clearly and concisely explain how natural gas is transported to homes and businesses, and how Enbridge Gas calculates customers’ monthly bill.
Shared Solutions
Teva Canada
Coolfire collaborated with Teva Canada’s branding agency Up Inc. to explain how Teva is successfully addressing the problem of generic drug shortages in Canada. Coolfire distilled hours of interviews into a sharply focused, compelling message.
Father’s Day Walk/Run
Prostate Cancer Canada
Asphalt is the canvas for this computer-animated nationally broadcast public service announcement. Conceived, written and produced by Coolfire for Prostate Cancer Canada.
Gift Card
Fairmont Hotels & Resorts
Vancouver’s spectacular new Pacific Rim hotel is featured in this video created to promote Fairmont Hotels and Resorts’ Gift Card around the world.
Mazda5 Launch
Mazda Canada
This is one of four videos Coolfire wrote and produced to showcase the all-new Mazda5 in dealerships across Canada. Shot on the Arri Alexa digital cinema camera.
tell us your story
Have something you want to say in video? Tell us what you’re thinking and we’ll get the process started. Write as much or as little as you want, but the more you tell us, the more useful our responses will be to you.
